All posts in Books

Book Review: Mousejunkies!

by John on August 15, 2009 in Books, Reviews with No comments

Anyone who knows me, reads my blog, my Twitter, or my FaceBook, KNOWS I am in love with all things Disney. Well, not so much anything Disney that ends with ‘Montana’, ‘Jonas’, or ‘Pherb’. But most anything that relates to the Magic Kingdom, has me at ‘Hello’. So, when I got a copy of Mousejunkies!: Tips, Tales, and Tricks for a Disney World Fix, I knew that I had to read it.

And I did, cover to cover, in about 2 1/2 hours. In fact, I read it on a really bad day for me, and as always, ‘The Mouse” made me feel better. It was magic.

And don’t we all need a little magic every now and again?

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Book Review: Selling the Invisible

by John on August 11, 2009 in Books, Reviews with No comments

In Harry Beckwith’s Selling the Invisible: A Field Guide to Modern Marketing, I was reminded that I am selling (evangelizing) something invisible: God. You can’t see, smell, touch, taste, or hear Him, but He is there. He’s everywhere…but He IS invisible. And using the secular terminology, if you are in ministry, you are a service provider, and you are ALWAYS selling Jesus Christ.

Matthew 28:18-20, the Great Commission, tells us to “Win, Baptize, and Disciple, everyone in the Name of the Father, Son, and Holy Spirit.” THAT’S selling/marketing. And Beckwith is a master of selling and his simple concepts are PERFECT for helping the church to be more productive in our main goal, spreading the Gospel of Jesus Christ.

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Booke Review: Beach Road

by John on August 4, 2009 in Books, Reviews with No comments

I have been a reader of James Patterson’s for a very long time. I originally developed a love for his Alex Cross series of book and then on to his numerous collaborations with other authors. Beach Road is one of those collaborations. Patterson, along with Peter de Jonge. It is a typical Patterson book, short chapters, easy to understand characters and you are IMMEDIATELY immersed into the action. But this book has teeth, and it bites, even to the very end.