Walt Disney loved compasses. And when he designed Disneyland, they put one in front of Sleeping Beauty Castle.

You’ll find what’s called the “Compass Rose” in front of the walking area in front of and in back of Sleeping Beauty Castle. And the compass  figures very prominently in the Disney philosophy of customer service.

The compass figures prominently into the Disney philosophy of customer service ("Guestology")

The four points of The Disney Compass describes how to treat people in area of study that Disney calls Guestology,

They are:

N – Needs
W – Wants
S – Stereotypes
E – Emotions

Stop and think about how you can be a better leader by using just these 4 guidelines.

So let;s break this down:

When we discuss people’s needs, we’re talking about the basics.  People NEED water to survive..

Wants are needs kicked up a notch.  You need water, but you really WANT to drink expensive bottled water.  Even though water from the tap is just as life sustaining, the bottled water just tastes “better”.

Stereotypes require you to overcome negative impressions a person might have.  Funny thing about some bottled waters, because of a SMALL health scare several years ago, many people refuse a certain type of bottled water.

Finally, emotions are often more powerful than logic when it comes to many decisions. One way to use this is to connect with people’s emotions and feelings.  Ask someone what type of bottled water they drink and then ask them why the don’t drink any other type and more often than not, you are going to get a very emotional response.

We can always look to Disney to find great ways be better leaders, and with the Disney Compass, we can all serve and lead our teams, and ourselves, to magical heights!


With all that in mind, here’s seven more big ideas from seven rather small guys that will enable all of us to serve and lead at the highest level possible.

1. Be Happy…always make eye contact and smile!

2. Be like Sneezy…greet and welcome each and every person. Spread the spirit of Hospitality…it’s contagious!

3. Don’t be Bashful…ask that person questions about them, don’t focus on yourself.

4. Be like Doc…provide immediate service when asked.

5. Don’t be Grumpy…always display appropriate body language at all times.

6. Be like Sleepy…create dreams and help others see the magic around them.

7. Don’t be Dopey…always be grateful and generous!

Keep those seven principles in mind and you’re sure to dwarf the competition.





One Comment

  • Subby…

    It’s a shame you don’t have a donate button! I’d without a doubt donate to this fantastic blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to new updates and will share this blog with my …

Comments are closed.