From the Made to Stick website:

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions.

I loved Made to Stick.  Chip and Dan Heath unpacked their research in a memorable (sticky) fashion that was challenging, insightful, inspiring, and often, humorous.  In Made to Stick, they unveiled their pattern, not template, for ideas to become “sticky”.

Six “sticky” traits: Simple, Unexpected, Concrete, Credible, Emotional, Stories = SUCCES(s).

Chip and Dan used several real-world stories as examples of ideas that were simple and unexpected, using concrete, credible terms, drawing  upon emotions, usually by utilizing stories.  We can educate, lead, challenge, and communicate better with ideas that are as sticky as possible, and Made to Stick helps us accomplish this.

I believe that every leader should read this book.  It will help them to be better communicators and will make their teams more productive and successful.

I also believe that every pastor, small group leader, church leader, and minister should read this book.  We have the GREATEST story EVER told, the Life of Jesus, and the Bible is FULL of stories that fall right in line with their SUCCESs pattern.

A sticky idea is understood, it’s remembered, and it changes something. Sticky ideas of all kinds—ranging from the “kidney thieves” urban legend to JFK’s “Man on the Moon” speech—have six traits in common. If you make use of these traits in your communication, you’ll makeyour ideas stickier. (You don’t need all 6 [traits] to have a sticky idea, but it’s fair to say the more, the better!)

- Chip and Dan Heath, Made to Stick