In Harry Beckwith’s Selling the Invisible: A Field Guide to Modern Marketing, I was reminded that I am selling (evangelizing) something invisible: God. You can’t see, smell, touch, taste, or hear Him, but He is there. He’s everywhere…but He IS invisible. And using the secular terminology, if you are in ministry, you are a service provider, and you are ALWAYS selling Jesus Christ.
Matthew 28:18-20, the Great Commission, tells us to “Win, Baptize, and Disciple, everyone in the Name of the Father, Son, and Holy Spirit.” THAT’S selling/marketing. And Beckwith is a master of selling and his simple concepts are PERFECT for helping the church to be more productive in our main goal, spreading the Gospel of Jesus Christ.
